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TELEVISION AND INTERNATIONAL FAMILY CHANGE: A RANDOMIZED EXPERIMENT

Agency:
NICHD

HHS/NIH/Eunice Kennedy Shriver National Institute of Child Health and Human Development

Project Number:
5R01HD060709-05
Contact PI / Project Leader:
JAYAKODY, RUKMALIE
Awardee Organization:
PENNSYLVANIA STATE UNIVERSITY-UNIV PARK

Description

Abstract Text:
DESCRIPTION (provided by applicant): Television has been described as one of the most powerful idea disseminators and socializing agents in the contemporary world and its power to change attitudes and behavior has long been assumed. Billions of dollars are spent worldwide on television campaigns to promote population health even though we lack clear evidence of a causal link between television and family formation and reproductive health. Although a substantial research literature documents television's effects, existing research is primarily associational; making it impossible to establish a causal direction or to eliminate the possibility that a third variable is responsible for the observed associations. In defending these existing research problems, many note that because television is so widely available, "it is extremely difficult, if not impossible, to randomly assign members of a target audience to comparison and intervention groups" (Gurman & Underwood, 2008, p. 56). However, we do have the rare opportunity to conduct a randomized experiment on television's effects. In cooperation with the Vietnam government, we have selected 14 villages in a remote, mountainous area of Vietnam that currently lacks electricity. After collecting baseline information on all 14 villages using mutually reinforcing qualitative (family and community ethnographies) and quantitative (survey interviews) data collection strategies, we will randomly assign half the villages to the treatment group and the other half to the control group. Treatment villages will receive televisions and generators with gasoline to operate the televisions. Control villages will not receive generators or televisions. All 14 villages will be followed annually for 3 years after television's introduction. This will be the first study to examine the causal impacts of television on family formation and reproductive health using a large, randomized design. The specific aims of this research are: (1) Examine the causal impacts of television on family formation attitudes and behaviors, including age at marriage, parent's role in the mate selection process, desired family size, age at first birth, and contraceptive use; (2) Examine the causal impacts of television on reproductive health knowledge (knowledge of STI's and their prevention, knowledge of modern contraceptives), premarital sexual activity, use of reproductive health services, and condom use; and (3) Examine the specific mechanisms through which television effects operate. This study is innovative in its reliance on an experimental design, its integration of quantitative and qualitative approaches, and its international and interdisciplinary research team. This large experiment with sufficient statistical power (14 villages with approximately 4,200 respondents) can significantly advance our theoretical models of both population change and media effects and has important implications for the design and delivery of population health interventions.
Project Terms:
Age; Agreement; AIDS/HIV problem; Area; Attitude; base; Behavior; Communities; condoms; Contraceptive Agents; Contraceptive methods; Contraceptive Usage; Control Groups; Country; Cultural Characteristics; Data Collection; design; Desired Family Sizes; Development; Economics; Electricity; ethnic minority population; Ethnography; Experimental Designs; Family; Fertility; First Births; Gasoline; Government; group intervention; Health; Health behavior; health knowledge; Health Knowledge, Attitudes, Practice; high risk sexual behavior; HIV risk; innovation; Institute of Medicine (U.S.); Interdisciplinary Study; International; Intervention; Interview; Joints; Knowledge; Life; Link; Literature; Marriage Ages; Mate Selections; member; Minority Groups; National Research Council; Nature; Outcome; parental role; Pathway interactions; Policies; Population; population health; Prevention; Process; Province; public health intervention; Randomized; randomized trial; Reporting; Reproductive Behavior; Reproductive Health; Reproductive Health Services; Research; research study; Respondent; Risk Behaviors; Sex Behavior; Sexually Transmitted Diseases; social; sound; Surveys; Television; Theoretical model; Time; tool; Vietnam

Details

Contact PI / Project Leader Information:
Name:  JAYAKODY, RUKMALIE
Other PI Information:
Not Applicable
Awardee Organization:
Name:  PENNSYLVANIA STATE UNIVERSITY-UNIV PARK
City:  UNIVERSITY PARK    
Country:  UNITED STATES
Congressional District:
State Code:  PA
District:  05
Other Information:
Fiscal Year: 2015
Award Notice Date: 03-Dec-2014
DUNS Number: 003403953
Project Start Date: 20-Sep-2010
Budget Start Date: 01-Dec-2014
CFDA Code: 865
Project End Date: 30-Nov-2017
Budget End Date: 30-Nov-2017
Agency: ?

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HHS/NIH/Eunice Kennedy Shriver National Institute of Child Health and Human Development
Project Funding Information for 2015:
Year Agency

Agency: The entity responsible for the administering of a research grant, project, or contract. This may represent a federal department, agency, or sub-agency (institute or center). Details on agencies in Federal RePORTER can be found in the FAQ page.

FY Total Cost
2015 NICHD

HHS/NIH/Eunice Kennedy Shriver National Institute of Child Health and Human Development

$700,107

Results

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