The outcomes and impacts of the project on the industry and society at large are summarized in bullet points as follows. Impacts will be measured though changes in financial performance of firms participating in financial benchmarking programs, changes in purchasing and marketing patterns assessed in industry surveys, and evaluation surveys conducted at training/outreach events. The results from this project will provide valuable input into the decision-making activity of nursery professionals regarding future expansion plans, the selection of which plants to grow and in what quantity, the determination of which production method to use, and the appropriate outlets to target for their output. Increased wholesale value of nursery and greenhouse crops through increased sales to retail outlets and consumption by end-users and businesses. Nursery/greenhouse and landscape worker productivity may be enhanced by training and education in methods that are well understood and retained by English and Spanish speaking workers. Increased adoption of energy conservation practices for nursery/greenhouse operations through analysis of benefits and costs with tools developed. Enhanced profitability of nursery and greenhouse firms through better financial benchmark information published regionally and nationally. Enhanced nursery product portfolio selection achieved through recommended procedures for unit cost analysis. Increased sales of environmentally friendly ornamental plant products and related services. Enhanced effectiveness of state promotional programs based on plant evaluations and analysis of public awareness. Reduced water, chemical and fertilizer use by nursery growers due to greater adoption of conservation technologies and practices. Use of "Green" processes based upon quantitative data will result in improved farm incomes while sustaining environmental quality by reducing the carbon, water, and chemical foot prints used in nurseries and greenhouses.
Adoption; Awareness; base; Benchmarking; Businesses; Carbon; Chemicals; consumer behavior; Consumption; Cost Analysis; Cost-Benefit Analysis; Data; Decision Making; Economics; Education and Outreach; Effectiveness; Evaluation; Event; Farming environment; Fertilizers; foot; Future; improved; Income; Industry; Marketing; Measures; Methods; Nurseries; operation; Outcome; Output; Pattern; Performance; Plants; Printing; Procedures; Process; Production; Productivity; programs; Publishing; Sales; Services; Societies; Surveys; Technology; tool; Training and Education; Water